The word “liestylite” is derived from the Greek word lykesis which means “to float”. Lykesis was used to refer to floats used by the ancient Greeks to enjoy water sports and to mark territory. In contemporary times the word has another meaning, which is “to flaunt”, hence the use of the word in modern day culture to describe one’s style or attitude. So here we have a definition of the word “liestylite”.
Lifestyle is an individual’s general attitudes, beliefs, behaviors, and personal preferences. The word was first introduced by Austrian psychiatrist Alfred Adler in his famous book, The Case of Miss R. in which the term was used with the broader meaning of “the general course of human action”. In this book Adler discussed the need for a healthy lifestyle and how it can promote the strength and development of the individual.
As he developed his own theory of LIFESTYLE, Alfred Adler specifically addressed two groups of people: the young and the old. He felt that young people needed a certain “balance” of activities so that they could develop their individuality while the old needed a more calmer lifestyle so they could cope with their aging. He also wanted to address some social and environmental issues that had been raised in the Western world about the need for a healthy lifestyle. These issues were related to the lack of fresh air and land for farming and to the excessive way in which women were treated in the household.
Lifestyles can be influenced by social media and culture in general. The internet has allowed many people to share their opinions and ideas online and create forums and communities which are very welcoming to all cultures. Adler saw LIFESTYLE as being a vehicle that could be used to create these kinds of social media platforms. The beauty of LIFESTYLE is that it is very flexible and modifiable so that it can be used by any business or organisation. It also contains many interesting stories and recipes that the cookbook can be used as an educational resource too.
The other key part of LIFESTYLE is the use of stories and the stories within it. A recipe is a collection of ideas that relate to how a person may like to eat, the way food can be presented and how food might be prepared and shared. Stories within a LIFESTYLE collection can cover anything from a simple, casual breakfast where everyone picks up a plate and drinks a glass of wine to dinner parties and focus groups where different members of the group are asked to give input on what they think the best meals are. LIFESTYLE and its curated list of recipes can be used for a wide range of events such as cookery shows and conferences and parties, but it can also be used to create an entirely new market for the business or organisation. The recipes can be used as a means to launch an entire season or an entire calendar and this means that the LIFESTYLE project can be used to help create a new source of revenue for businesses or organisations.
For example, in 2021 Polaroid released the polaroid album. This collection of images from around the world was designed as a tool to help people recognise themselves and their interests around the world and to get them talking about their culture and their surroundings. LIFESTYLE has been used in the same way as the polaroids, to create a platform where people can be identified with and identify with things around them and then start sharing their stories about those items. The fact that Polaroid has used LIFESTYLE as a means to launch a brand and launch a new product at a time when the housing market is in recession lends itself to the idea of how LIFESTYLE can be used to help someone who wants to create a home-based lifestyle.